We developed a warm, high-energy visual system that paired expressive movement, tactile imagery, and a clear Pilates Amped identity. Three message routes gave the campaign range: introduce the class and its benefits, invite members to bring a friend to work out, and create urgency as the first class approached. The system was adapted for social posts and stories, targeted email sends, Midtown’s app, and in-club digital screens. A coordinated schedule sequenced general awareness, playful engagement, registration reminders, and a final day-before launch push, keeping the message fresh while guiding members toward the same action.