copywriting
campaigns
development
strategy
content
social-media-marketing
Project Type
Digital Marketing & Content Strategy
Technology
Digital Marketing Strategy Product Photography Product Videography Social Media Content Community Growth
A Q2 2023 digital marketing program that used original photography, video, and social storytelling to elevate Ponti Vinegar’s products and strengthen brand visibility in the U.S. market.
A digital strategy that translated Ponti’s Italian heritage into a more visible, relevant U.S. social presence.
Brief
Challenge
Solution
A product-content engine that brought Italian heritage to a growing American audience.
We developed a digital marketing strategy rooted in polished product photography and short-form videography. The content system brought Ponti’s Italian flavor heritage into an approachable U.S. context through appetite-driven product stories, serving inspiration, and social assets designed to build recognition, strengthen reach, and drive profile activity.
Strategy
A quarter of significant growth across social reach and profile discovery.
In Q2 2023, Facebook reach increased 201.8% and Instagram reach grew 141.5%. Facebook visits rose 438.9%, while Instagram profile visits increased 321.3% demonstrating the impact of a more consistent, product-led digital content strategy.
